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Title
Text copied to clipboard!Product Marketing Customer Researcher
Description
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We are looking for a Product Marketing Customer Researcher to join our dynamic marketing team. In this role, you will be responsible for gathering, analyzing, and interpreting customer insights to inform and optimize our product marketing strategies. You will work closely with product managers, marketers, and sales teams to ensure that our products meet the needs and expectations of our target customers. Your research will directly influence product positioning, messaging, go-to-market plans, and overall customer experience. The ideal candidate is passionate about understanding customer behavior, skilled in both qualitative and quantitative research methods, and able to translate complex data into actionable recommendations. You will design and execute customer surveys, interviews, focus groups, and usability studies, as well as analyze market trends and competitive landscapes. Your findings will help shape product features, pricing, and promotional strategies, ensuring our offerings stand out in the marketplace. You should be comfortable presenting your insights to stakeholders at all levels and collaborating across departments to drive customer-centric decision-making. Strong communication skills, attention to detail, and a proactive approach to problem-solving are essential for success in this role. If you are driven by curiosity, have a knack for uncovering deep customer insights, and want to make a tangible impact on product success, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Conduct customer interviews, surveys, and focus groups to gather insights.
- Analyze qualitative and quantitative data to identify customer needs and preferences.
- Collaborate with product and marketing teams to inform product positioning and messaging.
- Monitor market trends and competitor activities.
- Present research findings and actionable recommendations to stakeholders.
- Design and implement research methodologies and tools.
- Support go-to-market strategies with customer-driven insights.
- Track and report on customer satisfaction and feedback.
- Develop customer personas and journey maps.
- Ensure research aligns with business objectives and marketing goals.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, Psychology, or related field.
- 2+ years of experience in customer research or product marketing.
- Proficiency in qualitative and quantitative research methods.
- Strong analytical and critical thinking skills.
- Excellent written and verbal communication abilities.
- Experience with survey tools and data analysis software.
- Ability to synthesize complex data into clear insights.
- Strong organizational and project management skills.
- Attention to detail and accuracy.
- Ability to work collaboratively in cross-functional teams.
Potential interview questions
Text copied to clipboard!- What experience do you have with customer research methodologies?
- How have your insights influenced product or marketing decisions?
- Describe a challenging research project and how you handled it.
- What tools and software are you proficient in for data analysis?
- How do you ensure the accuracy and reliability of your research?
- Can you provide an example of a successful customer persona you developed?
- How do you stay updated on market trends and competitor activities?
- Describe your approach to presenting complex data to non-technical stakeholders.
- What motivates you to work in customer research?
- How do you prioritize multiple research projects with tight deadlines?
